Third-year Bachelor of Social Science in Law and Criminology student, Mr Msizi Nkosi, has started his own fashion line called King Sneakers, Feel the Throne. The name is derived from his surname Nkosi, which means king in English.
The label is growing in KwaZulu-Natal, especially in areas such as such as Newcastle, Nkandla and Mpumalanga.
Nkosi’s fashion line includes caps, vests, hoodies, jackets and sweaters. The brand also appeared in Hip Hop artist Tweezy’s latest music video.
Nkosi, who grew up near Newcastle in a small township called Osizweni, faced challenges after his father’s death. ‘I started off by selling sneakers for my father’s friend in order to get money and support my family because my mother was unemployed back then,’ he said.
The support he received and the love of doing business made Nkosi start his own line.
‘After realising students were supportive, I decided to come up with my own brand. I used to be a big fan of Nike and Adidas but the problem is those are not African brands. That is the other reason I started King Sneakers, so that people will wear a local brand.’
He is currently working towards a foot wear line, which he hopes will be as successful as his current products. ‘I don’t have sneakers in my brand but I’m currently working on that. I also want to give back to the communities of Newcastle,’ he said.
Marketing manager, Mr Lungelo Nzuza, has urged the public to support young Black business entrepreneurs. ‘It is important to support and empower young entrepreneurs without requesting any discounts or credit. Therefore, I encourage the public to support local brands. King Sneakers is an authentic brand with good quality products,’ said Nzuza.
‘I thank everyone who supports my brand, especially my team - photographers Wellington Samatanda and Sphamandla Mafuleka, and the marketing team, Naledi Donovel and Lungelo Nzuza.’
King Sneakers clothing is now available at City Fashion, next to City Life in the Durban CBD or can be bought via email firstname.lastname@example.org.